If you want to make sure that everyone knows where your business is, the easiest way to do that is to use signs. The nice thing about signs is that there are so many kinds that you can choose from. That makes it easy for you to get the one that is perfect for you, your location, and your business.
Vinyl signs are a good, relatively temporary way for you to show people where your business is. You can use a custom printed sign to do things like advertise a big sale. One very nice thing about these signs is that they come in a variety of sizes and styles. You can get a banner that goes above your business so that people will see exactly where the sale is. If your business is set back from the street, say in a strip mall, you can also get vinyl signs that can go out by the road to catch people's attention.
Overhead signs can include the signs that are placed over your door. Those signs can be made up of individual letters that make up your store's name. These signs generally light up so that they are easily seen at night. A lit sign can also show if your business is open or not. One benefit of using a sign that is made up of individual letters is that if the bulbs in one letter burns out, it's easy to replace the lights in just that letter. It doesn't involve having to take apart an entire sign to change a light bulb. These signs are ones that you have some control over.
Overhead signs can also include the signs that are out by the road. If your store is in a shopping mall, you will probably have very little control over what kind of sign you have. You will have some control over what the sign says, and what your logo is, but the kind of sign is usually dictated by what local regulations may say.
If you don't have a sign that marks your business, you will have a very difficult time attracting customers. You can give people your address, but they might not be able to see your address easily. The sign makes it so much easier to see your business as well as to make sure that people are aware of anything you want them to know.